INPAIOUS ADVISORS LLP 0 Comments 26 Views

AMUL VS AMULETI

In a notable case of cross-border trademark infringement, the Delhi High Court granted an injunction in favour of Amul, India’s largest dairy brand, against the Italian company Terre Primitive. The Italian firm had been marketing cookies and chocolate-coated biscuits under the ‘Amuleti’ brand, which closely resembled Amul’s trademark, according to The Times of India. Gujarat Cooperative Milk Marketing Federation, which manages the Amul brand, had initiated the lawsuit through counsel Abhishek Singh. He argued that Amul, a well-established name in India, enjoys a strong global presence, ranking 8th among the world’s leading dairy organisations.

Delhi HC blocks Italian firm Amuleti's use of Amul trademark in key ruling

Singh emphasised that Terre Primitive had “blatantly” imitated the script, design, and overall presentation of Amul's logo, merely adding “eti” to the mark, the news daily reported.

Justice Mini Pushkarna issued an injunction prohibiting the Italian firm from using any mark identical to Amul’s and ordered the removal of the infringing products from its website. Meta Inc was also instructed to block or remove the company’s social media accounts promoting the products in question.